Neodesha, Kansas, a quaint town boasting a population of roughly 2,100, exemplifies the struggles faced by many small rural communities in America. Located about 100 miles from major urban centers such as Wichita and Topeka in Kansas and Tulsa in Oklahoma, Neodesha carries significant historical weight, primarily due to its role as the site of the first commercial oil well west of the Mississippi River. However, the town has not managed to escape the common dilemma affecting similar locations: a dwindling population accompanied by deteriorating housing options. The closure of the local Standard Oil Co. refinery in 1971 marks a pivotal moment for Neodesha, as local leaders, including Mayor Devin Johnson, attest that the population was halved virtually overnight. “If you are not growing, you are dying,” Johnson emphasizes, pointing to the stark reality many small communities face today.
In response to these pressing challenges, Neodesha has proactively partnered with MakeMyMove, an innovative online marketplace designed to facilitate the relocation of individuals and families to more attractive communities. This partnership has birthed a comprehensive incentive program aimed at enticing new residents. Those who qualify can benefit from waiving state income tax until 2026, property tax rebates, childcare assistance, and educational perks such as student loan repayment support, which can amount to $15,000. In addition, Neodesha has ambitious goals for educational advancement through its Neodesha Promise scholarship program, which provides free college tuition to graduates of Neodesha High School, aiming to enhance the local workforce.
The measured steps taken by Neodesha reflect broader trends observed across the United States, where communities are exploring creative economic development strategies. Over 30 individuals have embraced this initiative to relocate since the program’s launch, showcasing a noteworthy commitment to revitalizing the area. As the operations of MakeMyMove expand, the company has already collaborated with a variety of communities, indicating a growing shift in urban migration patterns.
While these enticing financial incentives are crucial, research indicates that they are not the sole motivators for relocation. Evan Hock, co-founder and COO of MakeMyMove, reiterates the importance of the community atmosphere, stating, “affordability is key, but community also plays an important role.” This insight underscores the idea that potential newcomers are often seeking meaningful connections and a sense of belonging, alongside cost-effective living options. Stories from recent transplants, such as Kaitlyn Sundberg and her husband, reveal that the welcoming and family-friendly environment of Neodesha is just as impactful as any monetary incentive. “It just seemed like a family-friendly place to live,” Kaitlyn reflects on their initial visit, highlighting the emotion associated with discovering a new home.
In parallel with efforts to attract new residents, Neodesha is investing in infrastructural revitalization, recognizing the need for new housing, duplexes, and commercial spaces to accommodate potential newcomers. This endeavor is bolstered by renovations of historic buildings along Main Street, which can attract both businesses and residents alike. Mayor Johnson puts it succinctly, stressing the need to “cherish what we’ve got” while ensuring the community evolves to meet changing needs.
Interestingly, the trend of attracting new residents is not isolated to Neodesha. Other U.S. regions have initiated similar strategies. For instance, Topeka offers up to $15,000 in incentives for home purchases, while West Virginia is rolling out cash bonuses of $12,000 for new migrants. This shift towards relocation assistance illustrates a collective recognition of the potential benefits associated with attracting newcomers, not just to enhance population numbers but to invigorate local economies.
The Road Ahead: Embracing Change
As America continues to navigate economic challenges, the stories emerging from towns like Neodesha serve as encouraging reminders of resilience and adaptability. While many small communities grapple with the effects of urban flight, Neodesha’s initiatives highlight a proactive approach to reclaiming its vitality. The successful pairing of financial incentives and community engagement sets a precedent for how rural America can reshape its narrative, ensuring that towns once on the brink of obsolescence could find rejuvenation through focused efforts.
As the nation witnesses a migration shift from urban centers to more livable, affordable communities, Neodesha stands to benefit significantly by getting the word out about its rich history, welcoming nature, and progressive approach to revitalization. It is a heartening example of how determination, inventive thinking, and a commitment to community can foster a brighter future for small towns throughout America.